Orchestrate go-to-market with
one connected layer
Make Your Existing GTM Stack
Work Harder – Not Bigger
Bring GTM data to life with Switchboard
Playbooks—Every signal, insight and lead in a single, scanable page
Mailswift is a Revenue Acceleration Layer built by GTM Engineers that brings together your internal data with external research to show you which companies are ready to buy — and gives your team everything they need to take action at the right time.
Too much data.
Not enough direction.
GTM teams are surrounded by signals — form fills, job posts, email opens, LinkedIn views.
But tools don’t talk to each other. The data is noisy. And no one knows what to do next.
Ops
GTM tools are full of valuable signals — but they don’t connect. Handoffs break. Lists go stale. Everyone’s working from a different view of the truth, and the system needs constant patching to stay usable.
One system.
Two powerful parts.
Mailswift combines real-time automation and strategic context — so your team always knows who to focus on, and why.
Playbooks synthesizes your unconnected data about an account and its leads into a concise, actionable one-pager, while Switchboard automates lead routing, scoring, and trigger workflows. Together, they turn overwhelming data into prioritized, personalized action.
Bring GTM data to life with Switchboard
Playbooks—Every signal, insight and lead in a single, scanable page
Know Who to Target.
Know Why. Act Instantly.
Turn research chaos into revenue with real-time GTM intelligence and automated workflows.
Go-to-market teams are overwhelmed by noise, slow follow-ups, and hours of manual research. Mailswift fixes that by combining GTM intelligence and workflow automation in one system. Playbooks turn account data into scannable insights; Switchboard automates lead routing and triggers. Your team always knows who to prioritise, why they’re ready, and how to act—faster, smarter, and without guesswork.
Real-Time “Why Now” Signals
→ Surface the moments that matter
Mailswift scans thousands of data points—job changes, tech stack shifts, funding news, new hires—to identify when an account is most likely to buy. These real-time triggers tell your team exactly when to act and why the timing is right. Stop wasting time on cold leads; focus only on the ones that show intent.
Automation Meets Context
→ Intelligence without action is wasted
Switchboard doesn’t just identify leads—it acts on them. Automatically route high-priority accounts, trigger outreach sequences, or launch tailored Playbooks. Mailswift brings together data and execution so that GTM teams never drop the ball on an engaged lead again.
Time-to-Value in Minutes
→ Insights your team can use right away
Forget tools that take weeks to implement or dashboards no one checks. Mailswift delivers value from day one. With minimal setup, Playbooks start flowing and Switchboard starts firing—turning new leads into engaged prospects within hours, not days.
Stories
Mezmo uses Playbooks to scale their ABM strategy while keeping outreach deeply personalised. Instead of manually triangulating account insights, AEs receive concise briefs with buying signals, decision-maker context, and current initiatives. This cuts research time by 80% and enables the team to run targeted campaigns at scale—without compromising on quality or adding headcount.
Supabase uses Switchboard and Playbooks to bridge the gap between sales and marketing. Switchboard tracks product usage, web activity, and outbound signals to align both teams on who to target—and when. Playbooks then equip reps with timely, account-specific narratives. The result: fewer false starts, tighter targeting, and better conversion across the funnel.
Xapien needed a way to move beyond static segmentation. Switchboard enabled them to score accounts dynamically based on a blend of firmographics, web activity, and buyer intent. As a result, their GTM motion is now responsive — campaigns are triggered by real changes at the account level, not quarterly spreadsheet reviews.
Theom uses Switchboard to monitor their ABM efforts across outbound and website activity. Signals from Lemlist, landing pages, and the CRM are automatically stitched together to flag warm accounts. Theom’s team uses these signals to prioritise follow-up and sequence outreach based on real behaviour—improving timing and reducing missed opportunities.
Airops relies on Playbooks to uncover new use cases and sales motions. Each brief surfaces live account context—like strategic initiatives, tech focus, and team structure—that goes beyond traditional firmographics. This helps the team discover opportunities in previously untapped segments, launch more tailored plays, and keep outbound fresh and relevant.
As GRAX launched a new product, they needed outbound that resonated with prospects immediately. Playbooks gave their SDRs instant access to account-specific context — from hiring signals to blog content to relevant use cases. The result: faster ramp-up, better first-touch quality, and stronger early pipeline.
